Most Hustle

Too Few

SucceedAchieveThrivePerformSustainSucceed
DignifyX connects effort to effectiveness — helping financial advisors, trainers, and leaders turn grit into growth, and ambition into achievement.
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The Spark
Born from Disbelief Built for Dignity

It’s truly unbelievable how new advisors are onboarded:   dated eLearns, death-by-PowerPoint lectures, and tick-the-box coaching. Sadly, it doesn’t get much better for established advisors and team leaders.

In corporate, we’ve cleaned up this mess before and ...
Gave advisors a clear path
Equipped agency leaders
Invested in trainers
Inspired stakeholders
Produced modern content
We started DignifyX because ...
Advisors deserve
dignified careers

Advisors play a vital role in helping individuals and families plan for the future and manage risk.  This is an honourable profession that contributes to society.

Clients deserve
sound advice

Clients from all walks of life should receive trustworthy guidance. This is particularly true in markets that lack social safety nets and where financial planning matters.

There has got to
be a better way

Sadly, training is not the sexiest corporate department and is too often overlooked.  Getting this right drives sustainable, profitable growth and customer centricity.

And AI has opened  
new possibilities

With AI tools, we have reimagined how advisors build the knowledge, attitude, skill, and habit they need to be the most confident and capable versions of themselves.

THE FEELING
More than Training
A Transformation

This isn’t about ticking boxes or tracking activities.
It’s about becoming the kind of advisor whose work matters — today and for generations to come.

With DignifyX, advisors can feel ...
Confident
Trusting in their preparation and trajectory
Capable
Skilled in real conversations and in giving advice
Connected
Pride in a profession built on service
Insurance isn't just a business. It’s a promise.

And advisors are the ones who keep it — with integrity, care, and craftsmanship.

The Magic
Human Journey
AI-Powered Growth

The industry has built countless tools to track, measure, and monitor - and throws money at incentives and motivational speakers.  But too few programmes and tools have been built to nurture, guide, and grow.

The DignifyX solution pairs ...
Design Thinking

Focused on soft skills around eliciting needs, listening deeply, and building relationships.

AI Coaching

Focused on hard skills around knowledge transfer and application as well as on-demand support.

We equip advisors channel their grit into growth
Try.  Try again.  Keep trying.

A quagmire of slides, lectures, and activities that most just want to get done  and try their luck on the job.

Practise.  Reflect.  Try smarter.

The whole journey is architected to help advisors become the professionals they aspired to be from day one.

The Movement

We’re designing

for and with

AdvisorsTrainersTeam LeadersDistribution LeadersAdvisors
Starting out shouldn’t mean figuring it out alone.  Tell us about moments when ...
You craved more knowledge.What topics?
You didn’t feel you had the right skills.  What skills?
You wished you had more resources.  Which ones?
Your leader could have supported you better.  How?
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You’ve seen the good, the bad, and the PPTs.  Tell us about moments when ...
You wanted to design better material.  What kinds?
You wished you could facilitate better.  On what?
You wished you had more resources.  Which ones?
You wanted more investment in L&D.  In what?
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It’s not just building a team, it’s building a legacy.Tell us about moments when ...
You wanted better training outcomes.  What kinds?
You wished you had more time for the team.  To do what?
You wished you could be a better coach.  How so?
You wanted the company to do more on L&D.  Like what?
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You’ve seen the dashboards, heard the promises. But where’s the lift? Tell us about ...
What’s one thing your L&D or onboarding program can’t seem to fix — no matter how much you invest?
What do you wish your agency leaders or branch managers had more time, skill, or tools to do?
If you could rebuild how new advisors are activated — from Day 1 to first win — what would it look like?
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As a thank you, we’re offering early access to the first 100 respondents — including  up to 5 colleagues.
Your bank.  Your agency. Your team. Your rising stars.
You go first, help us get this right — and you bring others with you.
Your ideas will help us build DignifyX

Your insights will shape a platform — and a movement — that dignifies every stage of the advisor’s journey.

And together, we’ll build the new era that this profession deserves.

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Established with a belief in dignified careers.
Founded by Matt Collier — Stanford MBA, ex-Obama appointee, ex-Prudential  plc — alongside a phenomenal team that knows there’s a better way.
Determined to disrupt in the era of Agentic AI.
Co-founded by Leon Kiong — 15 years in digital content publishing, tech & creative savant, ex-Prudential  plc — bringing out the best in our AI tools.